SAP CRM: Software for Enabling CRM Without Compromise


In an environment where many companies have lost sight of the real meaning of CRM, it's critical to remember what CRM is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.

That's why SAP has introduced "CRM without compromise." We've listened to the needs of our customers - for rapid adoption and user productivity, quick time to value, and seamless, best-practice operations between front- and back-office. You can avoid CRM tradeoffs with applications that are:
  • Simple - Drive user uptake and effectiveness with an intuitive, Web-based user interface that's unified across our CRM solutions - delivering deep CRM capabilities uniquely tailored for business users.
  • Flexible - Choose the right CRM solution for the right situation with flexible deployment models that include on-premise, on-demand, and hybrid.
  • Comprehensive - Provide an exceptional and consistent customer experience with front-office capabilities for all channels across marketing, sales, and service; embedded analytics; and end-to-end, industry-specific processes - delivered on the proven SAP NetWeaver platform.
SAP CRM has helped the best-run companies in more than 25 industries make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness, streamlining critical business processes across and beyond customer touch points, and quickly adapting to changing business and customer needs.

Act Immediately. Grow Strategically. Without Compromise.

SAP offers CRM on-demand solutions that are easy-to-use, Web-based, and available on a subscription basis. With SAP, organizations can act immediately to improve sales, service, and marketing effectiveness - while still keeping strategic options open and without compromising cost-effectiveness or user adoption.

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